The rise of litigation PR
In today’s media-saturated world, legal battles are fought not only in the courtroom but also in the headlines.
Series 6 | Episode 2
Epsiode information
Duration: 17:44
Keywords: litigation, public communication, media strategy
In this episode, Tim and Carlotta explore the rise of so-called litigation PR - the strategic management of public communication during trials - through iconic cases like Westmoreland v. CBS and the infamous McDonald’s “hot coffee" case.
They discuss how lawyers and PR experts use media narratives to protect reputations, sway public opinion, and even influence legal strategies – asking not just whether media shapes justice, but how it is deliberately being used to do so.
S6 E3
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